Greg Pan
Greg's primary expertise is in partnering with businesses that rely heavily on licensing entertainment and media brands to create consumer products and services. Drawing upon his extensive experience with globally recognized brands, he possesses a deep understanding of the nuances of contracts governing the use of trademarks and copyrights.
client roster includes:
brand owners/agents
toy and collectible companies
non-profits involved in commercial co-ventures
licensed apparel manufacturers and wholesalers
designers and artists
writers and publishers
consumer product brands
licensed NFTs and A.I.
Greg boasts over 16 years of representing globally celebrated brands and their licensing associates. His background includes 12 impactful years at Marvel Entertainment. During this tenure, Marvel witnessed unparalleled growth, becoming a globally recognized name, and was subsequently acquired by the Walt Disney Company for $4 billion. Greg's pivotal role at Marvel saw him as the chief attorney for the consumer products licensing program and the lead for co-promotions with Marvel Studios. His contributions encompassed widespread global campaigns and product placements for blockbuster films such as the Avengers series, Captain America: Civil War, and Black Panther. Furthermore, Greg supervised Marvel's themed entertainment sector, which involved licensed global theme parks, comic conventions, and Marvel's integration into Disney Parks and Resorts. His extensive negotiations have provided him a unique perspective on various industries, enabling him to assist clients in adopting industry best practices.
Extending his prowess, Greg adeptly merges brand licensing with the non-profit sector. He has formulated contracts with top-tier brands in diverse industries, amassing significant contributions to combat infectious diseases in regions with underdeveloped healthcare infrastructures. Venturing solo, he continued to serve clients in consumer product licensing, non-profit sectors, and emerging consumer technologies like NFTs and AI.
Throughout his career, Greg has both represented and negotiated against a vast array of clients in the consumer product domain. His impact is evident as nearly every significant retailer in the US features products stemming from licenses he has orchestrated.
Outside his professional realm, Greg is a passionate collector and manages a consumer products enterprise with sales exceeding 35,000 units. This venture affords him firsthand experience with the intricacies of running a business. As a keen pop culture enthusiast, Greg possesses an expansive knowledge of fictional movie and sitcom realms.
Bar Admissions
New York
Education
Washington College of Law, J.D.
Georgetown University, B.A.
”I enjoy dealing with new technologies. Whenever creators have new ways to interact, new ways to create content, IP follows. It is an essential peice to giving a consumer product life in the marketplace. You can have a digital token, but it's not cool until you put an NBA player on it or you put Spider-Man on it.”
“I start. by looking at all the business touch points in my client’s relationships with other partners or licensees and focusing on what are the things that really matters to them,”
“ I always work to help my clients achieve their dreams.. to help them structure and think of all the things they need to think about to get there. Once it finally happens, and I start to see them actually accomplishing their goals - it’s the best feeling.”
representative matters
Negotiated thousands of licenses and marketing agreements across a variety of product categories and industries.
Discovered a loophole in an exclusive theme park license agreement and developed a risk sensitive plan with the client that eventually lead to the construction of a $500 Million expansion in one of the most visited theme parks in the world.
Created a licensing template for several startup NFT marketplaces, and created contract provisions unique to this business to recognize royalties from secondary digital marketplaces.
Structured and successfully negotiated one of the world’s first branded social impact funds with one of Europe’s largest banks, receiving an innovation award.
Navigated complex exclusivity provisions within toy licenses to provide clients with a clear list of categories that could be monetized and licensed safely.
Negotiated co-promotion and product placement deals in the auto, beverages and technology categories for five films that have each grossed $1 billion worldwide.
Heavily experienced negotiating licenses with the world’s top global licensors, including fictional characters, movies, musicians, consumer brands, and anime.