David Schnider
David specializes in intellectual property, licensing, and contract negotiation for consumer product and technology companies.
client roster includes:
video game developers
toy and collectible companies
apparel, cosmetic, and body care companies
creative artists
fashion designers
manufacturers
David understands the nuances of business development and strategy, having developed a multi-million-dollar licensed apparel division from scratch. David spent the first 10 years of his career at Sedgwick LLP before resigning his partnership to join a $100 million-a-year apparel company as General Counsel. In that role, he managed the company’s global intellectual property portfolio; fighting counterfeiting and discounters, he negotiated and drafted leases, software service agreements, and other contracts. He also advised on employment issues–all while working with the executive team to plan and implement the company’s strategy.
David is an avid toy collector, passionate soccer fan , and L.A. Galaxy supporter. In fact, he was the Regional Commissioner for Region 58 of the American Youth Soccer Organization (AYSO) in the Van Nuys Sherman Oaks Park. He is also the former Chair of the Editorial Board of Los Angeles Lawyer Magazine.
Bar Admissions
California
Education
University of California Hastings College of the Law, J.D.
University of California, Berkeley, B.A. Rhetoric
David has filed over 500 trademark registrations in the U.S. and overseas and has negotiated and drafted hundreds of business agreements with service providers, manufacturers, distributors, vendors, and other business partners.
“All of my clients have original IP to protect and many of them have inbound or outbound licensing to execute and manage.”
“I love the feeling that I get when I help a client solve a problem or manage an issue, so that they can stop worrying about it.”
representative matters
Negotiated a multi-million dollar licensing deal with The Walt Disney Company for a high-end line of specialty apparel.
Managed enforcement programs that reduced counterfeiting sources by over 50%.
Managed global trademark portfolios for apparel, consumer product, and interactive entertainment companies.
Managed multi-million dollar litigation teams, achieving dismissal or favorable settlements in over 90% of the case.
Negotiated and drafted outbound licensing and promotional endorsement agreements for a global health and fitness celebrity.
Successfully led enforcement efforts for a retail consumer product company whose items were being counterfeited on Amazon.com, ultimately leading to their brand being gated by Amazon.
Implemented MAP programs, reducing online discounting by over 75%.
Developed an industry-leading product safety program to ensure global compliance and protect an apparel company from product liability litigation, Prop 65 claims, and government investigation.